Contract award notice

Data Driven Planning in Football Policing

POLICE DIGITAL SERVICE named Bays Consulting Limited as the supplier in an award dated 31 July 2026.

What the notice records

Buyer: POLICE DIGITAL SERVICE
Supplier: Bays Consulting Limited
Company number 06995557 (Companies House)
Awarded value: £700,000 (the notice’s own figure, in GBP)
Award date: 31 July 2026
Notice published: 13 August 2026
Category (CPV): Software package and information systems (48000000)
Description: Work will commence in August 2026, to provide pre-season support to the three clubs to be included in Phase 2. A digital twin of Hull and the MKM Stadium to create a baseline model of their crowd and the insights of the simulations will support decision making. As the EPL season commences, the supplier will support the NPCC, EPL and the participating football clubs to provide new and refined insights across a range of scenarios, including the presence of anti-social behaviour within the crowd. Between September and December 2026, the system will be rapidly and iteratively refined to deliver a streamlined interface for early users who will be able to access the developed solution online and provide rapid feedback to support iterative development. The results of all the work packages, future recommendations and future development roadmap will be provided in a detailed report in December 2026.
Source: Contracts Finder — official notice